iPhone digger

Kindle: Two months two surprises. That's what the biggest bookstore in cyberspace, Amazon.com. They returned the book business shake. After the success of the electronic book device, Kindle, and Kindle launched the latest version 2.0, now they are preparing to launch an electronic book on iPod Touch and iPhone.

Starting Wednesday (3/3/2009) This opens the Amazon Kindle software download service for the two devices currently on the rise in the world. By downloading this software, owners of the music player iPod Touch or iPhone can access the mobile phone 240 thousand electronic books sold at Amazon.com. Some books are sold including books that are selling today.

This step may be a kind of market test of Amazon.com. They want to see which one is more selling electronic book reader device Kindle or Kindle software.

With this launch of a number of analysts also see the Amazon wants to focus on selling electronic books, and not on hardware manufacturing Kindle. However, this is denied by Amazon. According to them, Kindle on the iPhone or iPod is kind appetizer. "People will only read books on your iPhone when they, for example, waiting in the checkout queue hypermarket," said Ian Freed, Vice President in charge of the Amazon Kindle.

Freed said, "iPhone will be the complement of hardware Kindle." He was sure people would still buy the Kindle for U.S. $ 359 because they could read for hours without being interrupted.

For this reason also, Amazon launched Whispersync, which functions in the data can be synchronized with the Kindle in the iPhone or iPod. They can access the database that already purchased the book without paying. Jga readers could mark his last reading with electronic bookmarks, so as to continue reading to find them easily.

Kindle version of the software launches iPod or iPhone to the Amazon could also be arsenal to expand their markets. IPod and iPhone market is reaching millions and not only sold in the United States alone, making the Amazon marketplace can also be expanded.

"Amazon is more intelligent than people expected," said Bill Rosenblatt, president of consulting firm Media GiantStep. "Previously, people thought that Amazon would make a fake iPhone. In fact they even embrace the iPhone."